Imagine that you’ve come up with a fantastic social media post idea to work on. You’re absolutely thrilled about the same. So you sit down at your desk, flip open your laptop, and begin crafting that post idea while sipping coffee now and then. Now, you jot down all of your ideas, organize your thoughts, research, and then carefully select words and organize that content. Neat! Phew! The task is done.
You turn off your computer and go for a nice stroll, and then, Boom! You suddenly realize you’ve forgotten to post that brilliant piece. Oops!
It hits right there when you don’t get to post at the scheduled time, right? This is why social media scheduling tools come in handy.
Continue reading to understand how to plan and schedule your posts using social media scheduling tools.
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How to Create the Most Effective Social Media Posting Schedule?
Social media content has evolved into a trustworthy source of consuming content on a wide range of topics ranging from art and fashion to freelancing, job advice, and everything in between! The most exciting aspect is that hundreds of people offer their perspectives and knowledge in their respective niches. As a result, the competition appears to be fierce.
Making your way through this intense competition might be a huge hurdle to overcome until you figure out when to post what your followers want you to post.
There are a plethora of social media scheduling tools available that fulfill the job. But we’ll get to that in a moment.
It’s critical to crack ‘that’ time for you to post. First, let’s take a look at how to create an effective schedule for posting.
Analyse Your Best-Performing Posts
Often neglected but is also the gateway to digging out ‘that’ time. Study your previous posts and jot down the timings of the uploaded time, and you’ll understand at what time of the day your audience prefers receiving information from you.
This will also inform what kind of content people prefer to consume on your social media pages. You can use analytics tools on platforms such as Instagram and Facebook. It’ll give you a much better and more organized representation of the relevant information.
Check On Your Competitors
You can make your move more effective if you are conversant with the moves of your rivalries. While you’re working on your algorithms, make an attempt to thoroughly examine your competitors’ profiles.
Some of the factors to consider are the comments, the sort of content, and the mode of involvement.
Experiment and Adjust
If you are new to social media platforms, you can experiment with the timings and alter your post timings accordingly as and when you have read your audience’s mind.
If you have been quite active and observed fluctuations in terms of likes and shares, then you, too, can experiment with the timings as the audience is unpredictable and so always be open to flexibility.
Cracking your posting time is not equivalent to victory. Showing up on your audience’s feed with quality-packed content is.
So, once you figure out when to post, you should post frequently and on a fixed number of days per week.
All of these aforementioned tactics can act as a catalyst for creating the ideal social media calendar and schedule.
Best Social Media Scheduling Tools
You can use a social media scheduler to synchronize and schedule social media postings across multiple platforms at different times to maximize reach.
No need to look any further because we’ve compiled a list of the top social media management tools and schedulers. Simply create a social media calendar and get ready to schedule your posts across multiple social media channels at the same time.
Hootsuite is one of the most popular social media scheduling tools available today. The monthly fee for Hootsuite starts at INR 1915/month. It is a really simple tool that not only simplifies your social network administration but also saves you a significant amount of time.
Pros of Hootsuite
- The ‘Social streams’ tool of Hootsuite allows you to engage with your target audience directly from the dashboard, removing complexity.
- It provides profile-specific information, allowing you to follow your performance over time and create customized reports to fill in the gaps.
- It’s simple to work with a group of people.
Cons of Hootsuite
- There is no pause button to allow you to interrupt your scheduling in the event of an emergency.
- You won’t be able to access images or videos unless you physically upload them to your computer.
Also Read: 7 Ways To Spend Less Time On Social Media
Buffer‘s pricing plans vary depending on the user’s requirements. It ranges from $0 (for one social media platform) to $120. (for 10 channels per month).
It is another terrific, user-friendly choice that is well-liked by its user base.
Pros of Buffer
- Compatible with a variety of social networking platforms.
- Outstanding Customer Service
- You have the option to personalize your posts.
Cons of Buffer
- Buffer lacks the option of content curation to uncover popular topics.
- Extra fees for its enhanced services on Buffer Reply and other products for managing social conversations.
Agorapulse is another popular social media scheduling tool that many people use these days, and its package starts at $49 per month.
Pros of Agorapulse
- Agrapulse facilitates collaboration.
- You can categorize your content for analysis.
- You may remark and respond within the app. This feature is not present in many apps.
- It is simple to keep track of your own and your competitor’s performance.
Cons of Agorapulse
- You can’t DM on Instagram using the app.
- Cannot be used in conjunction with other tools.
- Scheduled posts cannot be returned to the drafts section.
If you’re just getting started and don’t want to spend money on something you’re just trying out, CoSchedule is the way to go. It also offers an advanced edition that costs $29 per month. One of the greatest solutions for integrating with blogging platforms such as WordPress.
Pros of CoSchedule
- It is simple to publish blogs through CoSchedule.
- You can easily check your performance at each level.
Cons of CoSchedule
- This app does not allow collaborations.
- Instagram pages must be converted into business accounts.
Sprout Social offers a wide range of functionalities for scheduling and managing social media, from its standard edition, which costs $249 per month, to its advanced version, which costs $499 per month.
Pros Sprout Social
- It delivers accurate and extensive data on a variety of websites and apps.
- One of the most useful features is the inbox activity tracker.
- Deep insights into how you’re performing.
Cons Sprout Social
- Inadequate customer service.
- Hefty monthly fees
- Some features are subject to additional fees.
Social Pilot‘s most popular version, the Studio version, which costs $85 per month for six people, is one of the best social media schedulers available. It also provides different plans that vary depending on the number of users and the number of social media profiles that are to be linked. The pricing starts at $25.5/month only.
Pros of Social Pilot
- It is simple to create White Label postings.
- Provides interesting analytics.
- Manage several clients’ profiles with ease.
Cons of Social Pilot
- It regularly prompts you to check in to the app.
- There is no option to include a link to the video that needs to be posted. It simply provides the option of capturing and uploading.
Sendible costs $29 per month and includes almost all of the major social media apps on its dashboard. This app provides necessary services with fewer complications.
Pros of Sendible
- This app includes the Google My Business (GMB) feature.
- It can be connected with Canva, making it much easier to upload graphics and social media post templates.
Cons of Sendible
- The app is buggy.
- It takes some time to get to know the app and its features.
- Using this software to manage Instagram followers is challenging.
From $65 per month for basic services to $425 per month for agencies, eClincher is one of the most convenient tools for managing and scheduling posts.
Pros of eClincher
- Pays attention to listening, monitoring, and viewing competitors.
- You can upload images and videos through your cloud storage.
Cons of eClincher
- Expensive alternative
- Their mobile app is outdated
MeetEdgar provides two options that cost $25 per month and $41 per month, depending on the user’s demands, with a simple UI powered by AI integrations, ensuring the successful implementation of your social media initiatives.
Pros of MeetEdgar
- You can categorize your stuff and post accordingly.
- Does not leave your queue unfilled
- Affordable option
Cons of MeetEdgar
- Limited functionality
- A single pricing strategy.
- You won’t be able to add members to your social inbox.
Statusbrew has advanced team collaboration tools with a variety of authorization levels. It has three monthly plans: Lite, Standard and Advanced, which cost $89, $179 and $299 per month respectively.
Pros of Statusbrew
- The listening feature allows you to target diverse audiences.
- One of the best features of this software is the monitoring tool.
Cons of Statusbrew
- Fewer possibilities for platform integration.
- The UI can be enhanced.
That’s it. You now have access to the finest list of all the best social media scheduling tools available. We’ve also included all of the benefits and drawbacks, so all that’s left is for you to choose the best free social media scheduler. Automate your Instagram posts, integrate your websites, and bring your A-game to the table.
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